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Regenified has updated its 6-3-4™ Verification Standard as part of its ongoing commitment to improve the clarity, consistency, and quality of data shared with customers and the marketplace. The revised standard, effective August 14, 2025, simplifies scoring, clarifies tier advancement, and strengthens data collection across all operations. The adjustments enhance objectivity, transparency, and alignment with measured impact as regenerative agriculture scales. “Ongoing refinement of our 6-3-4 Verification Standard is critical for ensuring transparency, consistency, and value,” said Salar Shemirani, Regenified’s Co-founder and CEO. “We’re committed to continuous improvement, ensuring our standards remain the leading field-tested, data-informed, and transparently reported in the industry.” Specific 6-3-4 Verification Standard updates include revisions to its scoring system, livestock requirements for land, feed, and confinement, crop rotation requirements, armor and canopy requirements and community dynamics requirements. Additional changes include the conflating of similar data from field and lab testing, and revised language and criteria to measure regenerative progress more objectively across diverse operations. Lastly, the updated standard clarifies the path through Regenified’s five-tier advancement via transparent metrics and further strengthens its quantitative field-level scoring system to accurately assess regenerative practices and measure and track outcomes. “We are proud of the constant rigor we bring to our continual improvement and to our proven verification system practices,” said Shemirani. “As is our protocol, Regenified’s Verification Team will work closely with our customers to ensure each farmer, rancher, and forester thoroughly understands how they can continually improve their soil health, biodiversity, water quality, and, in so doing, regeneratively grow the success of their operation.” Two educational webinars will guide customers through the standard updates. The Company is committed to supporting farmers, ranchers, foresters, and brands in transition to and practicing its 6-3-4 Verification Standard and does so through ongoing educational webinars and in-person inspections and trainings. Regenified’s 6-3-4 Verification Standard is a framework based on the six soil health principles, the three rules of adaptive stewardship, and the four ecosystem processes which are proven to support long-term regenerative transformation on the land. Unlike label-driven marketing programs, its rigorous, third-party measurements include more than 65 on-farm and in-lab tests, with year-over-year verification of key ecosystem outcomes. Download the complete and current 6-3-4 Verification Standard HERE. ### About Regenified: Regenified is the first regenerative agriculture certifier in the U.S. to obtain USDA Process Verified Program (PVP) status, which establishes a new level of transparency and accountability in the industry. Grounded in decades of research, Regenified’s 6-3-4™ Verification Standard certifies farms, ranches, forests, and farm products that increase biodiversity, build soil and water health, and restore ecosystems. By providing science-based, independent verification, Regenified enables producers, brands, retailers, and consumers to build a regenerative food system that is good for both people and the planet.

The Royal Countryside Fund (RCF), the charity focused on the unique issues facing farming and rural communities, has partnered with Regenified to provide Herefordshire farmers with regenerative agriculture workshops and certification. The funding from Regenified, a verification and product certification programme that champions regenerative agriculture, will allow the RCF to deliver three free-to-access workshops for a pilot group of Herefordshire farmers, to help them adopt more regenerative farming practises, benefitting their businesses and the environment. The programme will be delivered with the support of the Herefordshire Rural Hub. Regenerative agriculture involves restoring the health of the entire ecosystem, promoting biodiversity, soil health, water conservation, and climate resilience. The participating Herefordshire farmers will focus on producing nutritious and high-quality food, while also contributing to the overall well-being of the environment and the local ecosystem. The participating farmers will also look at how a more regenerative approach could boost their business. Research from Regenified in the US, has shown that over half (56%) of values-based shoppers are willing to pay more for regenerative farmed food, and the study also emphasised the importance of clear certification and labelling for consumers. In the UK, research from Savills has found that after six years the margins of a regenerative farming system could exceed those of a conventional system by 31%. The new programme was announced at an RCF regenerative farming event, held at Somerset House. After the event the RCF’s Royal Founding Patron, His Majesty The King, met with farmers from Herefordshire who are participating in the pilot programme. Keith Halstead, Executive Director, The Royal Countryside Fund, said: “As a charity we’re committed to supporting family farms, to secure their viability now and for generations to come. The long-term future of farming and food production is inextricably tied to the health of our soils. That’s why we want to support farmers to find new ways to engage in productive agriculture in harmony with nature. We’ve seen high demand from farmers for such support, particularly as it also reduces input costs, and this partnership with Regenified is an important next step in expanding the support we offer.” Salar Shemirani, CEO and Co-Founder of Regenified, said: “Regenerative agriculture has the power to positively transform the lives of farmers, rebuild resilient rural communities and restore depleted nature; farming regeneratively is truly a powerful act of transformation. The whole Regenified team is so proud and excited to be involved with The Royal Countryside Fund and this wonderful and progressive group of farmers in this incredible initiative.” For further details on the RCF’s work please visit the RCF website: https://www.royalcountrysidefund.org.uk/

Regenerative agriculture is “farming and ranching in synchrony with nature to repair, rebuild, revitalize, and restore ecosystem function starting with all life in the soil and moving to all life above the soil”. The last part—concerning ”all life above the soil”—is of particular importance to brands and retailers. The regenerative movement is accelerating quickly, and with that comes a shift in how consumers think about food, farming, and the impact of their choices. Overwhelming evidence that better nutrition is the master key to better health outcomes is driving heightened awareness in how food and environmental issues intersect, and which brands, retailers, and farmers are participating in a more ethical supply chain that supports food as medicine and a healthier planet. Many are watching, hoping, and expecting to see certified regenerative products break through in a big way with mainstream consumers, similar to the way organic grew up exponentially about twenty years ago. If you’re a brand or retailer looking to understand how regenerative certification fits into your business and how you can position yourself at the front of the coming wave, you’re in the right place. What does Regenified do? Regenified is a regenerative certification company founded by highly-respected scientists, researchers, and farmers who have been instrumental in the soil health movement for decades. We provide practice and outcome based land verification and product certification to support the growth of regenerative agriculture and the adoption of certified products. We help farmers and ranchers get recognized for their practices and the positive impact they make on our planet. We certify products validating the supply chain and bringing transparency to our food system. We help brands connect with regenerative farmers and find shelf space in retailers for Certified Regenified™ products. We create trust. A product that bears the Regenified Mark was grown using regenerative practices to create positive ecological outcomes. Whether you’re exploring how to source certified regenerative ingredients, looking for ways to educate your customers, or seeking a meaningful way to align with this growing market, the first thing you should do is sign up for our newsletter to stay current on this rapidly growing movement. Read on to learn more ways brands, retailers, and supply chain partners can be a part of this change. For Retailers: Expand Access & Meet Consumer Demand Consumers are actively seeking regenerative products, but availability remains a key barrier—according to our latest research(1), 44% of Emerging Regenerative Market shoppers report difficulty finding them. Retailers have an opportunity to lead by expanding shelf space, featuring certified regenerative products in key categories (produce, dairy, grains, etc.), and integrating clear certification signage for shopper education. Why it matters: Stocking certified regenerative products means offering consumers choices they can trust—products backed by measurable improvements in soil health, biodiversity, and ecosystem function. Learn more about Certified Regenified products here. Next Step: Connect with Regenified to identify and source certified regenerative brands that align with your retail strategy. You can find a full and current listing of Find Regenified Farms, Ranches, and Products on the home page at www.regenified.com. For Brands: Differentiate & Lead in the Market Regenified’s 2024 Consumer Trends Report shows that 92% of the Emerging Regenerative Market value certification—giving brands a critical opportunity to build trust and transparency, and lead in the marketplace. Consumers are also willing to pay a premium for regenerative products (89% of the Emerging Regenerative Market). Now is the time to align with this shift in purchasing behavior. Why it matters: The Regenified™ seal signals to consumers that the product they are experiencing comes from a farm that is putting regenerative practices and principles into action. This means consumers, brands, and retailers can trust that certified regenerative products are actively improving soil health, biodiversity, and the entire ecosystem. Next Step: Talk with Regenified to learn how to begin your journey towards a regenerative supply chain with products made from Certified Regenified ingredients. Let the seal signal your commitment to regenerative practices, and help you stand out in a crowded marketplace. For Education: Gain Access to the 2024 Consumer Trends Report The data is clear: regenerative agriculture is a major opportunity for both brands and retailers, but consumer education is key. Many shoppers are interested in regenerative products but lack a deep understanding: before education, only 37% of Values Based Shoppers felt confident in their knowledge, but after learning more, 65% were extremely interested. Why it matters: Brands and retailers play a critical role in helping consumers understand why regenerative matters. Clear labeling, in-store education, and digital storytelling can bridge the knowledge gap and drive meaningful purchasing behavior. Why consumers can trust Regenified: Regenified™ certified products are verified through rigorous, science-backed standards that track real progress over time. This means that every certified product supports measurable improvements in soil health, water quality, biodiversity, carbon sequestration and many other key benchmarks. Next Step: Download Exploring Consumer Appetite for Regenerative Agriculture: A 2024 Consumer Trends Report. Contact Kristine Root at kroot@regenified.com to access additional insights, data, and strategies for reaching this high-growth audience. For Support for Transitioning Supply Chains: Contact Regenified Farmers can’t meet this demand alone—brands and retailers play a vital role in scaling regenerative supply chains. Transitioning to regenerative sourcing can seem complex, but Regenified provides clear guidance and support to help brands and retailers integrate certified regenerative products into their supply chains. Why it matters: Choosing to source and stock certified regenerative products speaks volumes about your commitment to changing the food system for the better. Every product that carries the Regenified™ seal represents real, measurable improvements in soil and ecosystem health, ensuring that regenerative agriculture is grounded in trust and transparency: a powerful engine for change. Next Step: Contact https://regenified.com/contact-us/ to connect with suppliers and producers offering Certified Regenified products. Let us help you with supply chain transition strategies and partnerships. For Media: To Request an Interview Download Regenified’s media kit Contact Sarah Eykyn at sarah@freshideasgroup.com ### (1) https://regenified.com/wp-content/uploads/2025/03/Regenified-2024-Consumer-Report.pdf

Regenified is now the first regenerative certifier to be approved by the U.S. Department of Agriculture’s Agriculture Marketing Service (AMS) through the AMS Process Verified Program (PVP). The AMS PVP is designed to provide suppliers of agricultural services independent third-party verification of defined processes and process points. This rigorous process involves AMS program review and auditing on an ongoing basis to verify that the Regenified certification program is implemented as designed. USDA’s PVP is a voluntary service that verifies a company’s self-defined standards and program via independent, on-site audits conducted by USDA specialists. This stringent review process ensures that claims made in relation to the "USDA Process Verified Program" shield are backed by credible and transparent standards and processes. With this AMS approval of Regenified's 6-3-4™ Verification Program, farmers, brands, and retailers are able to communicate the value of certified regenerative practices with clarity and confidence. The USDA PVP designation addresses the growing need to differentiate verified regenerative claims rooted in verified actions and measured outcomes from unsubstantiated regenerative claims. “This is an important milestone for our organization, and a watershed moment for the larger regenerative movement,” says Regenified’s CEO Salar Shemirani. “We are proud to be the first regenerative agriculture and forestry certifier in the U.S. to earn USDA PVP approval, and encourage other regenerative certifiers to follow suit. This formal USDA certification provides producers with the confidence to pursue measurable ecosystem restoration work through verified regenerative practices.” Decades of research and practical application have gone into developing  Regenified’s 6-3-4™ Verification to help farmers, ranchers and foresters adopt regenerative practices over time to achieve measured outcomes. We use this quantifiable framework for regenerative land management to certify farms, ranches, and forests in the United States, Canada, and beyond. USDA’s approval of Regenified’s verification and certification program cements Regenified as a trusted third-party regenerative agriculture certifier. Brands and retailers purchasing products that have been Certified Regenified (Tier 2 and above) may choose to add our certification seal on packaging as a mark of integrity carried throughout the regenerative supply chain.

How do we build the regenerative supply chain? By finding where our individual values and journeys intersect for a common interest, and taking action. By realizing that if there’s not yet a well-worn path to market for a certified regenerative crop or a product, it’s an opportunity hiding in plain sight to stand up, stand out, and be the leader others will follow. This is the “reset” mentality that enabled Harborview Farms, Riverbend Malt House, and Fullsteam Brewery to bring about the first-ever Certified Regenified beer. From Fullsteam Brewery, it's called Reset: ESB (Extra Special Bitter). It All Starts on the Farm For Trey Hill of Harborview Farms in Rock Hall, MD, regenerative practices build life in his soil to make it more productive and more resilient to withstand harsh Mid-Atlantic weather cycles, while reducing his farming costs. Being Certified Regenified puts him in a position to pursue new market opportunities. And observing the biodiversity returning and thriving on his fourth generation farm reminds him that farming in harmony with nature isn’t just better for the land, it’s a better way of life. Next stop: Riverbend Malt House For Riverbend Malt House, in Asheville, NC, purchasing Trey Hill’s Certified Regenified 2-row Avalon fits within their mission to produce unique, high-quality malt sourced from local, family-owned farms practicing environmentally responsible farming methods. Marrying age-old traditions with modern techniques to produce exceptional craft malt has established their reputation for uncompromising product quality. Stepping up to become the first certified regenerative malt house last year shows their vision and leadership to enable more CPG brands and consumers to discover regenerative beer and spirits. Their ability to manage, store, and process certified regenerative grains while maintaining full traceability opens the door for farmers like Trey Hill to supply growing demand for end products like their newly released Regenified™ Southern Select that serve both ecosystem health and human health . "It’s just an all around win.” For Fullsteam Brewery in Durham, NC, celebrating the farm and food traditions of the American South is their way of supporting their beloved community, not only through their amazing craft beers, but by imagining a new agricultural heritage in the post-tobacco South. Riverbend represents a natural ally and key malt supplier that shares their values of supply chain transparency and keeping the region’s farms strong and healthy. They know their customers, craft beer lovers, definitely want to know where their beer comes from and how it’s made, because the story helps them enjoy the experience even more. And they are going to love Reset: ESB. Jon Simpson, Director of Brewery Operations at Fullsteam describes it as “packed with wonderful caramel and toffee notes. The malt’s honey sweetness balances out the beer’s earthy hop bitterness. It’s rich, flavorful, and balanced—everything I wanted in this classic beer style. Add in the environmental and positive global impacts and it’s just an all around win.” A Toast to Vision, Perseverance, and Leadership Scaling a regenerative supply chain takes vision and perseverance. The accelerator is leadership: from the farmer who’s not afraid to be a little different from his neighbors; the processor who commits to enabling certified traceability; and the brand that values how upstream investments create downstream opportunities that flow back to the community. Let’s all learn from this success story, and raise a glass to healthier soil!