Regenified Becomes First USDA-approved ‘Process Verified Program’ for Regenerative Agriculture in the U.S.

Regenified is now the first regenerative certifier to be approved by the U.S. Department of Agriculture’s Agriculture Marketing Service (AMS) through the AMS Process Verified Program (PVP). The AMS PVP is designed to provide suppliers of agricultural services independent third-party verification of defined processes and process points. This rigorous process involves AMS program review and auditing on an ongoing basis to verify that the Regenified certification program is implemented as designed.

USDA’s PVP is a voluntary service that verifies a company’s self-defined standards and program via independent, on-site audits conducted by USDA specialists. This stringent review process ensures that claims made in relation to the "USDA Process Verified Program" shield are backed by credible and transparent standards and processes. With this AMS approval of Regenified's 6-3-4™ Verification Program, farmers, brands, and retailers are able to communicate the value of certified regenerative practices with clarity and confidence. The USDA PVP designation addresses the growing need to differentiate verified regenerative claims rooted in verified actions and measured outcomes from unsubstantiated regenerative claims.

“This is an important milestone for our organization, and a watershed moment for the larger regenerative movement,” says Regenified’s CEO Salar Shemirani. “We are proud to be the first regenerative agriculture and forestry certifier in the U.S. to earn USDA PVP approval, and encourage other regenerative certifiers to follow suit. This formal USDA certification provides producers with the confidence to pursue measurable ecosystem restoration work through verified regenerative practices.”

Decades of research and practical application have gone into developing  Regenified’s 6-3-4™ Verification to help farmers, ranchers and foresters adopt regenerative practices over time to achieve measured outcomes. We use this quantifiable framework for regenerative land management to certify farms, ranches, and forests in the United States, Canada, and beyond. USDA’s approval of Regenified’s verification and certification program cements Regenified as a trusted third-party regenerative agriculture certifier. Brands and retailers purchasing products that have been Certified Regenified (Tier 2 and above) may choose to add our certification seal on packaging as a mark of integrity carried throughout the regenerative supply chain.